FROM START 2 FINISH: Value-Added Services: Taking Success One Step Further
Tue, December 15, 2009

Perfecting the art of metal finishing is no easy task. It’s a craft that requires a tremendous wealth of knowledge, investment in the necessary resources and considerable time to hone processes. Indeed, few companies ever reach true perfection. When it comes to achieving the highest levels of product performance and customer satisfaction, however, one would be hard pressed to find a company more successful than Lincoln Industries, the nation’s leading supplier of products requiring high-performance metal finishing. The reason, according to Matt Nyberg of Lincoln Industries, is found not in an answer but a question.

“We took a step back and asked, ‘When is a product really finished?’.”

Based on that question, Lincoln Industries evaluates its capabilities and processes to identify opportunities to create value by being further engaged in the overall production of customers’ products. Adding services beyond the scope of traditional finishing was the clear answer. Said Nyberg: “Once we asked ourselves that question, we began to see everything from a new perspective. We were able to extend our services to ensure customers get the best products available at the lowest total cost.” These additional capabilities, referred to as value-added services, include assembly, packaging and logistics management.

Lincoln Industries implemented value-added services to save customers time and allow them to focus on their core strengths. When it makes logistical sense, Lincoln Industries takes the lead on projects, bringing many responsibilities in-house and working with outside vendors when it is critical to producing the optimal solution.

Whether it’s putting products together, packing them for maximum protection during shipping or determining the best way to get them from point A to point B, Lincoln Industries’ value-added services are yet another demonstration of its Integrated Finishing Services philosophy. Often the best answer comes from asking the right questions. In this case it helped Lincoln Industries redefine its role in getting the best products into customers’ hands—another step closer to absolute perfection.